Brett and Fia’s Notes:
The Journey’s End farm was purchased in 1995 by the Gabb Family, shortly after South Africa became a truly democratic nation. From the get go, the family have placed a guiding focus on sustainability, ethics and quality wines for all occasions. While Journey’s End is not on the same small scale as the majority of our producers, their actions, approach and wine are certainly deserving of a spot in our portfolio. In response to the COVID pandemic and the negative impacts, the Journey’s End Foundation was set up with the goal of serving 10000 meals per week for a year to the local community, a goal that was achieved and surpassed. You can see more about their trust here. While the South African wine industry was reeling from the financial impacts of alcohol prohibition, Journey’s End started giving back in a massive way. That is just who they are, and we are incredibly excited to have them onboard.
Despite larger scale production, all the Journey’s End wines are produced ethically and sustainabily.
“We produce premium, easy drinking wines for every occasion, while allowing nature to run its course.”
Their story, as told by them..
In 1995 the Gabb family, originally from Shropshire, UK, fell in love with this picturesque wine farm surrounded by 20 ha of gorgeous vineyards.
We are incredibly lucky to be nestled amongst the Schapenberg hills, beneath which lay 350 million year old decomposed granite soils. This creates one of the most prestigious terroirs in South Africa, and is where our vines are planted. As well as fantastic views, our vineyards benefit from the cooling and cleansing south-easterly wind, known locally as the ‘Cape Doctor’, which comes in from nearby False Bay and the Atlantic Ocean.
The team has always been wholly committed to being environmentally sustainable and socially responsible. As well as being WEITA and IPW accredited, Journey’s End converted to solar power in 2014 and the farm became fully Fairtrade certified from April 2017.
In 2020 we were named Ethical Company of the Year by The Drinks Business Green Awards, in recognition of Journey’s End Foundation’s work, which, since it began, aims to provide 1,000,000 meals to our local community by the end of the year.
Early in 2021, we attained WWF Conservation Champion status, for our continued commitment to sustainable farming and conservation of native fauna and flora.
We believe in drinking well, while truly being a force for good.